Privacy Policy

1. Introduction

Alchemize Global ("we", "us", "our") provides business coaching and mentoring services to entrepreneurs, founders, and business leaders. We are committed to protecting your privacy and handling your personal data responsibly and transparently.

This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have in relation to it. It applies to visitors to our website, prospective clients, current and former coaching clients, and anyone else who interacts with us.

We are the "data controller" for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data controller: Alchemize Global Registered address: West End farm Galphay HG4 3NJ Company number:17371494 Contact email: [email protected]

2. What Personal Data We Collect

Depending on how you interact with us, we may collect:

• Identity and contact data — name, job title, company name, email address, phone number, postal address
• Enquiry and onboarding data — information you share when enquiring about or signing up for coaching, including your goals, business context, and challenges you want to work on
• Coaching session data — notes taken during sessions, action plans, progress records, and any documents you choose to share with us
• Payment and billing data — billing address, invoice history, and payment confirmation (we do not store full card details — these are processed securely by our payment provider, Starling bank.
• Communications — emails, messages, and call/video meeting records where applicable
• Website usage data — IP address, browser type, device information, and pages visited, collected via cookies and analytics tools (see Section 8)
• Marketing preferences — whether you've opted in to receive newsletters or marketing communications from us

We do not intentionally collect special category data (e.g. health, mental health, or medical information). If you choose to share such information with us in the course of coaching (for example, in relation to stress, wellbeing, or work-life balance), we will only use it for the purpose you shared it, will treat it with additional care, and will not use it for any other purpose without your explicit consent.

3. How We Collect Your Data

We collect personal data:

• Directly from you — when you fill in a contact or enquiry form, book a session, sign a coaching agreement, or correspond with us by email or phone
• Automatically — through cookies and similar technologies when you visit our website
• From third parties — such as payment processors, scheduling tools, or referral partners, where relevant

4. How We Use Your Data and Our Legal Basis

Where we rely on legitimate interests, we have considered that our use of your data is proportionate and does not override your rights and freedoms.

5. Sharing Your Data

We do not sell your personal data. We may share it with:

• Service providers who support our operations, such as scheduling software, payment processors, email/CRM platforms, and video conferencing tools (e.g. Microsoft, Zoom, Calendly, Stripe, Mailchimp, etc.])
• Professional advisers such as accountants or legal counsel, where necessary
• Regulatory or legal authorities, where required by law
• A prospective buyer or successor, in the event of a business sale, merger, or restructuring — your data would only be transferred subject to equivalent protections

All third-party processors are required to handle your data securely and only in accordance with our instructions.

6. International Data Transfers

Some of our service providers may be based outside the UK or European Economic Area (EEA). Where this is the case, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement, EU Standard Contractual Clauses, or reliance on an adequacy decision.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. As a general guide:

• Coaching client records: retained for 12 months after the end of the engagement
• Financial records (invoices, payment data): retained for [6/7 years, per HMRC requirements]
• Marketing contact data: retained until you unsubscribe or withdraw consent
• Website analytics data: retained per our cookie/analytics provider's default settings

8. Cookies and Website Tracking

Our website uses cookies and similar technologies to improve functionality and understand how visitors use our site. This may include:

• Essential cookies — required for the site to function
• Analytics cookies — e.g. Google Analytics, to understand visitor behaviour
• Marketing cookies — if we run advertising campaigns

You can control or disable cookies through your browser settings or via our cookie consent banner, where applicable. Disabling some cookies may affect site functionality.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including secure storage systems, restricted access to client records, and secure payment processing through reputable third-party providers.

10. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your data in certain circumstances ("right to be forgotten")
• Restrict how we use your data
• Object to processing based on legitimate interests or for marketing purposes
• Data portability — receive your data in a portable format
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, contact us at [email protected] We will respond within one month, as required by law.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data appropriately.

11. Children's Privacy

Our services are intended for business professionals and are not directed at children. We do not knowingly collect personal data from anyone under the age of 18.

12. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page shows when it was last revised. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this policy or how we handle your personal data, please contact:

Alchemize Global – [email protected]